 TREASURE HUNT explores how everyday consumers spend their hard-earned money in unpredictable ways, trading down to capture every ounce of value, trading up when something or someone really matters to them.
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Podcast Episode: Michael Silverstein Author Interview Michael J. Silverstein is a senior vice president of The Boston Consulting Group and coauthor of the bestseller, Trading Up. He is an authority on consumer behavior, spending and innovation. In this podcast episode Michael Silverstein discusses his book Treasure Hunt.
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